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MIFB brings together global buyers, distributors & industry players
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Friday, 12 June, 2026, 08 : 00 AM [IST]
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Kuala Lumpur, Malaysia
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The Malaysian International Food & Beverage Exhibition (MIFB) continues to stand out as a platform that goes beyond creating brand awareness — it drives real business results. Returning for its latest edition, MIFB brings together global buyers, distributors, and industry players to build meaningful connections that enable growth. From securing deals within weeks to partnerships that unlock new markets, past participants highlight how MIFB accelerates the journey from first meeting to long-term collaboration.
For growing brands, gaining direct access to serious buyers and investors can often take months of outreach. At MIFB, these conversations happen face-to-face in a highly targeted environment, designed to connect businesses with the right partners.
For Seito Systems (Malaysia) Sdn Bhd, a technology provider focused on helping F&B businesses streamline operations through digital ordering systems, participating in MIFB opened doors to high-value conversations with operators actively seeking scalable solutions.
Vince Chan, business development manager at Seito Systems (Malaysia) Sdn Bhd, said, “MIFB has been a highly targeted platform for us, as it brings together serious F&B operators, distributors, and technology adopters in one place. Instead of broad outreach, we were able to engage directly with decision-makers who are actively looking to improve their operations.”
The merit of these connections extends beyond the first meeting. Through in-person demonstrations, Seito Systems was able to build stronger credibility among potential partners and enter market segments that had previously been difficult to access.
“Being present at MIFB positions us as a serious and committed player. When we follow up, there is already familiarity and trust because buyers have seen our system in action. That experience ultimately led to long-term partnerships.” Chan added.
One of Seito Systems’ business partners shared that what stood out during their first interaction at MIFB was how practical and adaptable the system was to real operational challenges. “The team demonstrated real use cases that aligned closely with our day-to-day operations. Their understanding of F&B challenges and willingness to customise solutions gave us confidence that this would be a long-term partnership rather than just a vendor relationship,” said Seito’s business partner.
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