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Mission Tiger celebrates major milestone: Now making an impact in all 50 States
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Wednesday, 28 August, 2024, 16 : 00 PM [IST]
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Michigan, USA
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Tony the Tiger and Kellogg's Frosted Flakes Mission Tiger have reached a major milestone; projects are now active in all 50 States across US. This achievement marks a significant step forward in Mission Tiger's pursuit to give more kids access to the benefits of sports.
Since its launch in 2019, Mission Tiger, led by Tony the Tiger, has been dedicated to supporting middle school sports by funding new equipment, improving facilities and expanding sports programs. The first Mission Tiger project was founded on August 5, 2019, in Maryland and the 50th on August 21, 2024, in North Dakota. With the expansion into all 50 states, the initiative has now donated over $4 million– empowering students and communities from coast to coast.
Doug VanDeVelde, chief growth officer at WK Kellogg Co., said, "Our mission is to fuel the potential of every student. We are incredibly proud of the impact Mission Tiger has had on middle school sports across the country."
Over the past five years, Mission Tiger has partnered with DonorsChoose to support more than 3,000 schools nationwide and create almost 2 million sports and play experiences for kids. These projects range from building new sports facilities to providing essential equipment and resources for underfunded athletic programs. By focusing on middle school sports, Mission Tiger is addressing a critical period in students' development– helping them build confidence, teamwork skills and a passion for physical activity.
Alix Guerrier, CEO at DonorsChoose, said, "At DonorsChoose, we are dedicated to breaking down barriers to education, and this collaboration allows us to extend that mission to the athletic field. Together, we are giving students the chance to participate in sports programs and ensuring they have every opportunity to excel both in and out of the classroom."
Mission Tiger is one of several programmes within the company’s sustainable business strategy, Feeding Happiness, which focuses on bringing healthier, happier futures within reach. By supporting middle school sports, the company is helping to build healthier communities and fostering environments where children can thrive.
Sarah Ludmer, chief wellbeing and sustainable business officer at WK Kellogg Co., said, "A key pillar of Feeding Happiness is to help kids be their best and it is what drives us to create opportunities for every child to succeed. Through Mission Tiger, we are helping students in every state get access to the resources they need to stay active and develop lifelong healthy habits."
"We look forward to continuing our mission and making an even greater impact in the years to come," concluded VanDeVelde.
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