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Moët Hennessy expands in Lucknow to drive premiumisation
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Saturday, 24 May, 2025, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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As India’s Tier 2 cities emerge as vital consumption hubs for luxury, Moët Hennessy India is expanding its footprint in Uttar Pradesh, a whisky-forward market marked by growing demand for premium experiences. The company is introducing its iconic portfolio, which includes Glenmorangie, Belvedere, Chandon, Moet et Chandon, and Hennessy, to high-end retail stores, premium hotels, and luxury lounges across all key cities, including Lucknow, Noida, Agra, and Ghaziabad.
Building on its success in metros like Mumbai, Delhi, this expansion is part of its strategy to lead the premiumisation of the spirits category and cater to the evolving tastes of consumers seeking craftsmanship, heritage, and elevated social experiences.
Ipsita Das, managing director, Moët Hennessy India, said, “Uttar Pradesh stands at the confluence of tradition and aspiration. The region is witnessing a clear shift in consumer preferences to refined, globally benchmarked preferences. We see strong traction for premium and above whisky, and our curated portfolio of Glenmorangie, a luxury Scotch single malt, is designed to meet this demand. As a part of our expansion while we introduce the Glenmorangie Original, a classic favourite from the house of Glenmorangie, we are also introducing Glenmorangie Infinita 18 Years Old, 19-time global award winner, single malt recently launched in India, aimed at the country’s growing base of connoisseurs and collectors.”
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