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Mountain Time is the official, unofficial time zone of Mountain Dew
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Saturday, 31 August, 2024, 16 : 00 PM [IST]
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New York, USA
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While encouraging fans to live life to the fullest, Mountain Dew is taking ‘Do The Dew’ a step further by announcing that Mountain Time is the official, unofficial time zone of Mountain Dew.
People who live in the Mountain Time Zone are +6% more cheerful than the typical American, according to measurement platform StatSocial. That's why the brand is born in the great outdoors, and its new brand character, ‘The Mountain Dude’, are on a mission to own mountain time by helping fans get outside and ‘Do The Dew’; whether they're visiting the Mountain Time Zone or moving there with friends. This also marks the first time in history a brand has officially, unofficially owned a time zone.
When it comes to Mountain Time, who wouldn't be happier in a time zone that is close to nature where the sights, sounds, and smells of the mountains clear your mind and help you boldly live free. Mountain Dew is continuing to lean into its rich history of engaging with fans outdoors and encouraging all to gather with their crew and live life to the fullest.
It is encouraging people to embrace Mountain Time with a free beverage in hand by geofencing the entire time zone! From August 27 through December 31, 2024, anyone who crosses into Mountain Time – whether by plane, train, automobile or on foot – gets a free beverage as long as they previously registered on WelcometoMTNTime.com.
JP Bittencourt, vice president of marketing at Mountain Dew, said, "With the great outdoors at the core of everything we do, we want to encourage everyone to embrace the Mountain Time mindset by giving away free Mountain Dew to anyone who crosses into the Mountain Time Zone. Additionally, we want to reward those who take the leap and move to the happiest time zone in the country with their friends by paying for their move."
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