|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
MTR celebrates 100 years with a Guinness World Record title for the longest 123 Feet Dosa
|
|
Tuesday, 19 March, 2024, 08 : 00 AM [IST]
|
|
Our Bureau, Bengaluru
|
 MTR Foods celebrates its 100-year journey with a Guinness World Record title holder for the Longest 123 feet dosa in partnership with Lorman Kitchen Equipments. With this, MTR broke the previous world record title of longest dosa of 16.68m (54 ft 8.69 in). The dosa holds a cherished place in the hearts and palates of people across India, serving as the perfect centerpiece for this historic occasion.
The Bengaluru based company’s signature Red Rice batter was used to prepare this monumental dosa at its Bommasandra Factory. The record was created by a team of 75 chefs, comprising of both seasoned experts and budding culinary talent, under the guidance of MTR's Cuisine Centre of Excellence.
This record-breaking endeavour epitomises the brand's mastery of culinary craftsmanship and demonstrates its expertise in South Indian food, said the company.
Sunay Bhasin, CEO, MTR, said, “This is a moment of immense pride for us. We were attempting for a 100 feet dosa, however, we have outdone ourselves and have created a 123 feet dosa. This monumental dosa is a celebration of our heritage and the love we have been receiving for generations. Dosa has been a part of MTR’s legacy from the very beginning and it continues to be one of the most loved products of MTR. From being a humble South Indian dish, it is now recognised and loved worldwide. The longest dosa world record is a celebration of our bond with our consumers and their favourite dish.”
Chandra Mouli, MD, Lorman Kitchen Equipment said, “World’s Longest Dosa is being cooked on a specially built induction stove, the biggest ever from Lorman. Induction cooking equipment are highly efficient, sustainable, and eco-friendly, creating a safer ecosystem for chefs, we are proud to be partnering with MTR on this remarkable event.”
MTR has a diverse portfolio including Sambar Powder, Puliogare, Rava Idli, Gulab Jamun Mix, Badam drink mix which are household names, MTR unifies India tastefully - making the homemaker the ‘hero’. It is a subsidiary of Norwegian conglomerate Orkla. It is a collection of leading local Indian food brands like MTR, Rasoi Magic and Eastern. The company’s portfolio serves all meal occasions with diverse offerings from Spices and Masalas, Ready to Eat, Sweets, Breakfast mixes, 3-minute range, and many more. It comprises 3 business units: MTR, Eastern, and International Business. MTR and Eastern hold superior market positions in Karnataka, Kerala, AP & Telangana. The International Business reaches out to the migrant Indian population across 42 countries. It has its corporate office in Bengaluru with more than 3000 employees and 11 factories.
|
|
|
|
|
|
|
|
|
|