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Nescafé expands portfolio with new Espresso Concentrate innovation
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Wednesday, 15 January, 2025, 16 : 00 PM [IST]
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Virginia, USA
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Nescafé, the world’s largest coffee producer, is expanding its U.S. portfolio with its first-ever liquid concentrate line and newest innovation: Espresso Concentrate. Answering the growing demand for customisable and convenient at-home coffee, the Espresso Concentrate easily dissolves in water or milk, delivering a simple way for coffee lovers to make a premium café-style, iced espresso-based beverage just the way they like it – all in a matter of seconds.
The company believes everybody deserves a deluxe espresso, and with the Espresso Concentrate, all espresso enthusiasts need to do is pour it, mix it, hack it! There’s no need for expensive equipment or overcomplicated brewing methods to enjoy the luxury of a coffee shop-style drink from home. See a creative espresso drink online and can’t wait to try it? Make your own at home in seconds. Simply pour a shot into a glass filled with ice, mix it with water or milk, customise it to your heart’s content, and voila – your daily iced mocha, macchiato or even cappuccino has just been hacked.
It is made with deliciously smooth 100% Arabica beans and is available in two bold and full-bodied variations, so at-home coffee connoisseurs can channel their inner barista and spark iced espresso creativity (iced latte anyone?), any time of day:
- Espresso Concentrate Black, a rich and strong offering, providing the perfect canvas to mix in anything your heart desires.
- Espresso Concentrate Sweet Vanilla, a delightful blend of sweet and smooth, making every sip both comforting and oh-so satisfying.
Felipe Acosta, Nescafé senior brand marketing manager, said, “Though Gen Z and millennial consumers’ tastes are ever-evolving, having cold, convenient, customisable, and café-quality coffee remains in demand. Following our successful Nescafé Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and Nescafé Espresso Concentrate does exactly that. The brand’s first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant – without any extra machinery and from the comfort of their home.”
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