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Nespresso names global pop icon Dua Lipa as new global brand ambassador
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Friday, 20 March, 2026, 15 : 00 PM [IST]
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Lausanne, Switzerland
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Nespresso has officially announced the appointment of three-time Grammy and seven-time Brit Award-winning artist Dua Lipa as its new Global Brand Ambassador. The collaboration marks a significant strategic move for the coffee giant as it seeks to blend the world of premium coffee with contemporary culture and lifestyle.
Dua Lipa joins Nespresso’s prestigious roster of ambassadors, which famously includes long-standing partner George Clooney. The partnership is centered around the "Power of Coffee" and its ability to inspire meaningful moments and creative expression. Known for her global influence and commitment to sustainability, Lipa’s values align closely with Nespresso’s ongoing efforts in ethical sourcing and high-quality craftsmanship.
The multi-year partnership kicked off with a high-profile visual campaign that highlights the brand’s Vertuo system and its versatility. In the debut creative, Lipa showcases how coffee serves as a catalyst for her creative process, whether she is on the road, in the studio, or relaxing at home. The campaign aims to resonate with a younger, more diverse demographic of coffee enthusiasts who value both premium taste and brand purpose.
“Dua Lipa is a global icon whose passion, authenticity, and commitment to excellence make her the perfect partner for Nespresso,” said Melanie Brinbaum, Chief Brand Officer at Nespresso. “Her ability to connect with audiences worldwide through her music and style will bring a fresh, dynamic energy to our brand as we continue to innovate in the coffee space.”
Expressing her excitement about the collaboration, Dua Lipa stated, “Coffee is a huge part of my daily ritual and my creative life. I have always admired Nespresso’s dedication to quality and its focus on sustainability through the AAA Sustainable Quality Program. I am thrilled to be part of the Nespresso family and to share our shared love for great coffee.”
The partnership will encompass various global activations, including digital content, television commercials, and exclusive events, further solidifying Nespresso’s position as a leader in the global premium coffee market.
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