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Nestlé & Starbucks unveil Starbucks Coffee Craft concentrate
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Saturday, 18 April, 2026, 08 : 00 AM [IST]
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Vevey, Switzerland
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Nestlé and Starbucks are expanding their presence in the fast-growing cold coffee segment under the Global Coffee Alliance with the launch of the new Starbucks Coffee Craft concentrate. It is a premium concentrated coffee made with high quality arabica beans, that delivers the signature taste it is known for. With this innovation, the brands build synergies across formats and channels to reach more consumers and drive sales growth in cold coffee.
Launching first in Japan, Korea, and UK this year, it will be rolled out in Europe and Asia in 2027. The premium concentrate is made with Arabica coffee, providing a rich and authentic flavour, and debuts in two varieties: Rich Black and Signature Caramel flavour.
Ethel Touitou, Nestlé’s global category lead for Starbucks, said, “We are excited to expand coffee concentrates to the Starbucks brand, making it easier and more convenient to create delicious, iced beverages at home, while staying true to the signature Starbucks taste. Whether using water, milk, or plant-based alternatives, consumers can now personalise their coffee experience – from iced americanos to iced caramel macchiatos – with a simple pour and from the comfort of their homes.”
Nik Dodi, vice president global coffee alliance at Starbucks, said, “The launch of Starbucks Coffee Craft highlights the strength and impact of the Global Coffee Alliance, bringing the Starbucks experience to life beyond our coffeehouse. By partnering with Nestlé, we’re able to scale Starbucks coffee experiences into new formats and occasions, reaching more consumers around the world.”
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