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Nova Dairy unveils #EkChammachTayyari campaign to boost winter immunity and wellbeing
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Wednesday, 03 December, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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As winter tightens its grip across India—bringing with it plummeting temperatures, rising pollution levels, and seasonal health concerns—Nova Dairy has launched a nationwide wellness initiative encouraging a simple daily habit for stronger immunity and overall wellbeing. Titled #EkChammachTayyari, the campaign urges families to add one spoon of pure desi ghee to their everyday meals to support health during the harsh winter months.
With over 30 years of trust, Nova Dairy is tapping into a well-loved tradition rooted in Indian households. Winter typically leads to weakened immunity, joint stiffness, dry skin, poor digestion, and heightened vulnerability to respiratory infections conditions further intensified by severe smog, especially in cities like Delhi. The campaign brings back the centuries-old wisdom of using desi ghee as a daily dietary companion during the cold season.
Backed by Ayurvedic principles and supported by modern nutrition science, ghee is known for its essential fats, antioxidants, and vitamins A, D, E, and K. These nutrients collectively help strengthen immunity, lubricate joints, maintain digestive health, nourish the skin, and provide sustained warmth and energy—making ghee one of the most effective natural superfoods for winter.
“Winter wellness doesn’t need to be complicated,” said Ravin Saluja, director, Nova Dairy (Sterling Agro Products). “With #EkChammachTayyari, we want families across India to rediscover the nourishment and strength that pure ghee has offered for generations. A small, consistent habit can make a meaningful difference during harsh winter months.”
Nova Ghee is crafted from high-quality milk fats and produced using advanced purification processes to ensure aroma, purity, and nutritional integrity. The brand’s three-decade legacy is built on trust, transparency, and an unwavering commitment to quality values increasingly prioritised by today’s health-conscious consumers.
The campaign also aims to promote winter nutrition literacy by sharing expert tips, traditional recipes, and simple guidance on incorporating healthy fats into daily meals. Through #EkChammachTayyari, Nova Dairy hopes to inspire families to make mindful choices that elevate their health during the cold season.
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