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Novelis extends partnership with Infinitum
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Monday, 20 April, 2026, 08 : 00 AM [IST]
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Zurich, Switzerland
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Novelis Inc., has announced the renewal of their successful partnership through a new long-term agreement. This milestone reinforces their shared commitment to recycle all aluminium beverage cans used in Norway.
Each year, tons of aluminium are sent from Infinitum’s facilities in Norway to its recycling plant in Latchford, UK, where the material is processed into new beverage cans. This direct loop illustrates a functioning circular economy.
Alexandre Gellert, vice president of Metal Procurement for Novelis in Europe, said, “This partnership demonstrates how circular systems can work at scale. By securing a stable stream of post-consumer aluminium and integrating it into Novelis’ recycling and rolling system, we increase recycled content and reduce CO2e emissions in line with our Vision 3x30.”
Kjell Olav A. Maldum, CEO of Infinitum, said, “Novelis is a critical partner in closing the loop for beverage cans collected through our deposit system. We have full transparency on volumes, quality and lead times, which allows us to run a stable, cost-efficient system and deliver predictable, low-carbon outcomes.”
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