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Nurri unveils Nurri Kids, redefining nutrition shakes
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Thursday, 04 June, 2026, 08 : 00 AM [IST]
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Wisconsin, USA
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Nurri announced the launch of Nurri Kids, a new ultra-filtered protein shake designed specifically for kids. The product is now available nationwide at Sam's Club.
The launch builds on its recent momentum, from being announced Circana's top CPG growth leaders, a new insurgent brand from Bain & Company, to being named Instacart's fastest-growing brand of 2025. The brand expands into the children's nutrition space with the same commitment to thoughtful formulation and craveable taste that has fuelled its rapid growth.
It delivers 10 grams of protein and just 2 grams of sugar per serving, setting a new standard for kids' nutritional shakes. Made with ultra-filtered milk, the shake offers a smooth, creamy texture and classic chocolate milkshake flavours kids love, without the unnecessary excess.
Adam Tollefson, business unit director at Nurri, said, "We saw a clear gap in the kids' nutrition category – a lack of beverage options that parents feel good about, and kids genuinely enjoy. 'Nutrition' only works if kids actually drink it. Nurri Kids brings our ultra-filtered milk platform into an underserved kids' segment, charting an entirely new course pairing nutrition with great taste."
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