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nurture.retail emerges as India's no 1 pure-play agri e-commerce marketplace
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Monday, 06 May, 2024, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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As India's leading B2B agri input marketplace, nurture.retail provides access to over one lakh of the three lakh agri retailers across the country. The platform offers over 3000+ brands, 9000+ SKUs, and 30+ exclusive products across various categories like crop protection, crop nutrition, seeds, farm equipment, animal feed and serving in 19k pin codes.
With over 34k retailer interactions monthly and direct access to manufacturers, it provides a full-stack solution with plug-and-play options that enable formal credit to more than 15k retailers via partnerships with new-age fintech companies. Feeding more than 400 Mn+ data points into the AI/ML technology, it understands rural needs deeply to come up with locally suited solutions and services for agri-retail.
As pioneers in the industry, it introduced NEFT payment integration, a feature that enhances customer convenience. The solutions are not just unique; they are a testament to the buyers' deep understanding. Agri-retailers can place orders at any time, ensuring they have the supplies they need when they need them. What gives it an edge over other channels is the fact that it offers end-to-end order tracking, a novel solution in the industry, to subdue customer anxiety.
The platform has extended its reach to the remotest pin codes, where even the e-commerce giants have not penetrated the market. This gives top multinationals and local brands on the platform, a reach that was unthinkable in the past.
Ankit Laddha, head of nurture.retail, said, “The core mission of nurture.retail has always been to support rural agri-retailers by bringing world-class products to their doorsteps with the convenience of ordering through a mobile app. Our platform is designed to empower retailers by providing comprehensive support, including access to credit, insurance, and ledger facilities for better account management and doorstep delivery. The fast, efficient, and reliable network distribution services available at nurture.retail continue to be a catalyst in fulfilling our mission.”
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