New Zealand Milk Products (NZMP) has launched a new carbonzero certified Organic Butter. Available in SEA from April following its launch in North America, the new product will help customers to achieve their own sustainability goals and meet consumer demand for more sustainable products.
Carbonzero certified ingredients may help to unlock real benefits for customers by helping to meet their sustainability targets, signal environmental values, and grow brand preference and market share through differentiated products.
Hamish Gowans, general manager, South and East Asia, said, “The launch of Organic Butter provides an indication of the path we’re on globally. Our SEA customers currently have access to our sustainability expertise and capabilities, so it is exciting to be able to offer carbonzero certified ingredients like our NZMP Organic Butter, and further build on the value we’re offering to our customers in this space. Fonterra New Zealand has one of the world’s lowest on-farm carbon footprints, approximately one third of the global average, putting NZMP in a strong position to offer sustainability solutions that help customers reduce their environmental impact, while claiming an advantage in the market.”
With 72 per cent of global consumers expressing an interest in brands that actively communicate achievements around sustainability, the introduction of carbonzero ingredients is just one way in which customers can leverage Fonterra’s Sustainability Solutions.
The company’s first certified carbonzero ingredient has been audited and verified by Toitu Envirocare, an independent certifier.
Lara Phillips, senior manager, Fonterra Sustainability Solutions, said, “Climate change is one of the most pressing challenges of our time and we’re committed to finding solutions to reduce our footprint further as part of our ongoing journey in sustainability. To obtain carbonzero certification for an ingredient, Toitu audits and verifies the carbon emissions for that ingredient across the supply chain. We also have to demonstrate how we have reduced our emissions to date, as well as the plan we have in place to reduce our emissions further.”
“The final step in the certification is offsetting the verified carbon footprint with high quality carbon credits approved by Toitu, for example from native forest regeneration or renewable energy projects. By going through this process, it can help customers reduce emissions in their supply chain and enable consumers to buy products that make a difference. Achieving carbonzero certification for products like Organic Butter is a great way for us to help our customers and the environment in the short-term, while we work towards net zero in our operations,” added Phillips.