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ofi forms joint venture with WNC Capital Holdings
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Friday, 12 June, 2026, 08 : 00 AM [IST]
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Manila, the Philippines
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ofi (olam food ingredients), has formed a joint venture with WNC Capital Holdings Inc (WNC Capital Holdings), the parent company of Wills International Sales Corporation (Wills International), to establish ofi Philippines Blends. Building on the strong partnership the joint venture includes a new manufacturing facility in Bulacan province to be commissioned by Q4 2026.
When fully operational, the Philippines Blends facility will expand seasoning and flavour development capabilities to support the rising demand for faster innovation, greater customisation, and solutions aligned with local taste preferences. The Philippines Blends will focus on savoury solutions, including seasonings, marinades, dry mixes and related applications that balance cultural authenticity, healthier indulgence, and commercial realities.
With its global footprint, customer-centric innovation and product solution expertise, combined with WNC Capital Holdings’ established customer relationships and nationwide reach, the Philippines Blends aims to be the partner of choice for Philippine brands. This will enable local food and beverage (F&B) manufacturers and foodservice operators to navigate shorter product cycles, increased competition, and rising expectations for flavour relevance while managing cost, consistency and scale.
It will also enable closer collaboration with F&B brands from concept through commercialisation. Brands will have more diverse options, reduce reliance on imported solutions and benefit from faster iteration tailored to Filipino taste profiles. According to its Trend Bites Asia Pacific consumer insights report2 published earlier this year, 86 percent of Filipino consumers surveyed want more menu items inspired by local recipes, while more than eight in 10 are open to global influences such as Japanese, Korean and Chinese flavours. Consumers also expect products to remain accessible, affordable and authentic.
Ramki Prasad, head of Asia Pacific F&B Solutions, ofi, said, “ofi has a growing presence in the Philippines, and this joint venture marks a deliberate step forward in how we support customers locally. The Philippines is one of the most dynamic food markets in Southeast Asia. Being closer to customers with enhanced capabilities strengthens our ability to collaborate, shorten development cycles, and execute with confidence. WNC Capital Holdings brings a deep understanding of how Philippine manufacturers operate across this diverse and archipelagic market. We bring strong global ingredient sourcing and product manufacturing capabilities, deep consumer insight, innovation capability and scale. Together, we are better positioned to help customers move from concept to commercialisation efficiently, while maintaining consistency as they grow.”
For WNC Capital Holdings, the joint venture builds on long-standing relationships with Philippine food brands and a proven partnership with ofi.
William Chuacokiong, Founder and President, WNC Capital Holdings, said, “Philippine food brands are rooted in strong culinary heritage, and many are now looking outward. We have worked with local manufacturers for many years and partnered with ofi as their distributor in the Philippines. This JV formalises a trusted collaboration and strengthens our ability to support homegrown brands as they grow locally and compete globally. Global interest in Filipino flavours continues to rise. This partnership places the right capabilities in-market to help brands meet international expectations while preserving what makes their products distinctive.”
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