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Old El Paso brings the heat with new Birria taco kit, breakfast taco kit & expanded carb advantage line
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Friday, 28 March, 2025, 08 : 00 AM [IST]
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Minnesota, USA
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Fire up the stove and grab your favourite taco seasoning — Old El Paso is bringing the ultimate Tex-Mex fiesta to kitchens everywhere. As the go-to brand for easy, delicious, and fun-filled taco nights, it is making it even simpler to enjoy big and bold flavours from breakfast to dinner. With the launch of the first-ever Birria Taco Kit, a brand-new Breakfast Taco Kit, and an expanded Carb Advantage lineup, there are now more ways than ever to spice up mealtimes.
Birria — a slow-stewed dish featuring tender beef simmered in an aromatic blend of spices, served with a rich, flavourful broth for dipping — has taken over menus, social feeds, and home kitchens alike. With more than 1 million Instagram post hashtags featuring “birria,” it is making it easier than ever for families to enjoy this trending favourite any night of the week.
The new Birria taco kit brings the bold, savoury flavours of birria to any night of the week — with a shorter prep time and less hassle in the kitchen. Each kit has what you need to help bring this classic to life at home, including 10 soft tortillas, its signature Tex-Mex seasoning, and a smoky, creamy chipotle sauce to drizzle on top. Simply add your choice of meat and toppings for a restaurant-worthy birria experience made simple.
But taco night isn’t just for dinner. it is also making mornings easier and more flavourful with the launch of the Breakfast Taco Kit. This all-in-one kit includes six soft tortillas, a rich and creamy green chilli sauce, and a velvety queso cheese sauce to add that perfect kick and creaminess to every bite. Add your favourite protein and toppings to create a flavourful and satisfying breakfast that will jump-start your day with deliciousness and ease.
And because Tex-Mex lovers deserve options, it is also expanding the Carb Advantage lineup. Carb Advantage Nacho Cheese Hard Shells bring a crunchy, cheesy twist, while Carb Advantage Soft Tortillas offer a perfectly portioned, handheld option. The Tortilla Rounds Taco Kit ties it all together with soft tortillas, mild taco sauce, and taco seasoning for an effortless taco night. In addition to these new offerings, it has also reformulated their original Carb Advantage Taco Shells to deliver a now tastier and crunchier experience along with other crave-worthy alternatives.
Jenny Jonker, brand experience manager at Old El Paso, said, “At Old El Paso, we know that taco lovers crave bold flavours and easy mealtime solutions so we’re always looking for ways to make mealtime more flavourful and effortless. Whether you're diving into the rich, trending taste of birria, starting your morning with a delicious breakfast taco, or looking for other options to fit your lifestyle, our latest lineup makes it easier than ever to enjoy tacos any time of day.”
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