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Oleev Kitchen by Modi Naturals redefines pasta with launch of multi-grains & no maida range
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Monday, 23 September, 2024, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Modi Naturals Ltd, India’s trusted name in multisource cooking oils and olive oils is expanding its portfolio with the launch of its new pasta range under the Oleev Kitchen brand. By tapping into the multi-grain pasta category, it aims to capture the market with healthier alternatives, with a mission to deliver high-protein and fiber rich pasta, without compromising on the taste. Brand has roped in Bollywood actress Chitrangda Singh for the launch campaign.
Pasta being a staple now in most households across the country, the new multigrain pasta strengthens the brand's foothold in the health-conscious and nutritious food products category. Combining the goodness of 4 grains - Chickpea, Jowar, Brown rice and Durum Wheat, the multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.
Akshay Modi, MD at Modi Naturals Ltd., said, “Oleev Kitchen has always been committed to providing healthy and flavorful food choices. There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”
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