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Passoã unveils new bottle design
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Friday, 29 May, 2026, 16 : 00 PM [IST]
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New York, USA
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Passoã Passion Fruit Liqueur is bringing new energy with the launch of a redesigned bottle and its new ‘Taste the Sunset’ summer campaign. Beginning June 2026, the world's best-selling passion fruit liqueur will roll out a striking matte black bottle featuring a signature transparent window that reveals its vivid orange liquid — a design created to strengthen shelf and back-bar visibility while reinforcing the brand's bold tropical identity.
The launch marks a major milestone as the brand celebrates its 40th anniversary amid rising demand for tropical, visually engaging cocktails. As classics like Margaritas, Martinis, Mojitos, Daiquiris, and Spritzes continue to evolve with tropical flavours and eye-catching presentation, it delivers bold passion fruit flavour, unmistakable colour, and shareable appeal that resonates with Millennials and Gen Z consumers seeking memorable cocktail experiences.
Ignacio Llaneza, VP marketing, USA & Canada at Lucas Bols, said, "This new bottle reflects where cocktail culture is heading. Consumers are looking for cocktails that feel vibrant, social, and memorable, whether at brunch, rooftop occasions, aperitivo moments, or entertaining at home. Passoã delivers bold tropical flavour, unmistakable colour, and incredible versatility across the most relevant cocktail serves."
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