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PepsiCo Foundation launches the second edition of VivaOliva
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Saturday, 18 April, 2026, 08 : 00 AM [IST]
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New York, USA
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The PepsiCo Foundation will carry out the second edition of VivaOliva, its program promoting the use of regenerative agriculture in olive cultivation in Jaén (Andalusia), which this year will support 200 producers from the SCA Bedmarense cooperative. The initiative also promotes economic inclusion, supports generational renewal in the countryside, and encourages the professionalisation of the sector through sustainable farming practices.
VivaOliva combines practical training and hands-on support in regenerative agriculture techniques applied to olive groves, aiming to improve soil health, optimise water use and conservation, and contribute to environmental protection. In collaboration with Earthworm Foundation, The Sustainable Smallholder, and The Regen Academy, the PepsiCo Foundation will organise three field-based thematic sessions in Jaén—in March, May, and September—where farmers will learn and experience these practices firsthand. Additionally, the program includes eight workshops and personalised technical advice to facilitate the adoption of more sustainable farming models.
Andrea Pont, foundation programs lead for Europe, said, “Through the second edition of VivaOliva, we aim to continue and expand the program, reinforcing our commitment to Jaén’s olive oil producers. We want to support them so they can apply practical knowledge and regenerative agriculture techniques in their daily work, moving towards a more resilient, sustainable, and environmentally respectful olive-growing model.”
Clara Labaste, field work coordinator at Earthworm Foundation, said, “Our main goal is for farmers to see tangible results in their crops and surroundings. It is particularly positive that, in this second edition, farmers who participated last year can continue expanding their regenerative knowledge and techniques, as it shows they appreciate and value the benefits that regenerative agriculture brings to their activity.”
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