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PepsiCo India & Smile Foundation partner to combat anaemia and malnutrition in Kosi
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Friday, 24 January, 2025, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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PepsiCo India, in partnership with Smile Foundation, announced the launch of ‘Pink Smile’, a project aimed at combating anaemia and malnutrition. Focused on enhancing healthcare accessibility and availability, the initiative in its early stage has impacted 4,200 beneficiaries from underserved communities including women, adolescents and children.
Aligned with its guiding principle, ‘Partnership of Progress – Unnati ki Sajhedari,’ the programme outreach is conducted in collaboration with frontline workers and health experts. It will also contribute to the local administration’s efforts towards Anaemia Mukt Bharat and reducing Kuposhan (malnutrition). The ‘Pink Smile’ programme aims to impact over 40,000 individuals across 10 villages in Chhata Teshil of Mathura district, Uttar Pradesh.
Buddhi Mishra, district programme officer, Mathura, and the chief guest for the event, said, “Pink Smile project is a commendable step towards improving health and raising awareness in our communities. By working together, we can ensure timely interventions and develop sustainable solutions to eradicate malnutrition and anaemia, ultimately enhancing the health and well-being of countless individuals.”
Alok Srivastava, plant head - Kosi, PepsiCo India, said, “This initiative goes beyond addressing anaemia and malnutrition; it is a step towards increased health literacy leading to women making informed decisions about their health and well-being. Together, we are strengthening the collective societal efforts to lay the foundation for a healthier, anaemia-free future for women, children, and adolescents in Uttar Pradesh.”
Santanu Mishra, co-founder of Smile Foundation, said, “Through the collaboration with PepsiCo India, we are seeing a direct impact on the healthcare aspects of the communities we serve. The comprehensive healthcare services provided through the Mobile Medical Unit will go a long way in complementing the government’s efforts of eradicating anaemia and malnutrition, especially in rural India. It is inspiring to witness how a unified approach can help bridge gaps in augmenting access to health and awareness.”
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