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PepsiCo India expands category with Sting Classic Kick
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Wednesday, 27 May, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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PepsiCo India’s iconic energy drink brand, Sting Energy is turning up the intensity with the launch of Sting Classic Kick – a bold new flavour designed for the generation that thrives on individuality, high energy and is always looking for choices. Expanding the Sting portfolio, the new flavour introduces a bold identity rooted in intense energy, retaining the brand’s signature fun and cheeky personality.
The launch is accompanied by a high-octane campaign film for ‘Sting Classic Kick’, showcasing actor Lakshya in a stylish restaurant setting. He effortlessly takes control of a tense situation with wit, confidence, and unmistakable Sting energy, perfectly reflecting the flavour’s bold and commanding personality.
Diksha Bajaj, category head - energy portfolio, PepsiCo India, said, “As the leading brand in India’s energy drink category, Sting Energy continues to expand and evolve the category through innovation that offers consumers greater choice and differentiated flavour experiences. With the launch of Sting Classic Kick, we are introducing an enhanced bold new flavour that responds to evolving consumer preferences while staying true to the high-energy experience Sting Energy is known for. The launch reinforces our commitment to continuously growing the category and bringing exciting new offerings to consumers.”
Lakshya said, “While shooting the campaign, I really enjoyed the intense energy and cinematic treatment that the film brings alive. The action, humour and confident storytelling come together in a very entertaining way, making the campaign feel stylish and impactful. What makes the campaign stand out is how effortlessly it captures the bold and distinctive appeal of the all-new Sting Classic Kick flavour, and I’m excited for audiences to experience it.”
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