|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Pernod Ricard USA announces targeted updates to distributor network
|
|
Tuesday, 24 March, 2026, 12 : 00 PM [IST]
|
|
New York, USA
|
Pernod Ricard USA announced targeted changes to the distribution of its portfolio in select US markets, reflecting a strategic, capability-driven approach to ensure excellence in execution, customer centricity and the long-term growth for its full portfolio of brands.
As the distributor landscape evolves, it has aligned distribution across multiple partners based on market-specific needs, operational capabilities, and exemplary service and execution. Following a carefully managed transition period, the changes will be fully effective in the coming months.
It remains focused on ensuring excellence in execution in all markets while positioning its full portfolio of brands for growth. These changes build upon its route-to-market strategy announced in 2025 and are designed to continue to sharpen portfolio focus.
Under the updated distribution alignment: Southern Glazer's Wine & Spirits will distribute Pernod Ricard USA's Mainline and Ready-to-Drink (RTD) portfolio in Texas and Oklahoma, and the Mainline portfolio in Louisiana. Johnson Brothers will distribute Pernod Ricard USA's Mainline and RTD portfolio in the Dakotas and Nebraska, and the Mainline portfolio in Indiana. Contingent upon closing of Reyes Beverage Group's acquisition of certain markets from Republic National Distributing Company, Reyes will distribute the Mainline and RTD portfolio in Maryland and Washington, DC.
Conor McQuaid, chief executive officer, Pernod Ricard USA, said, "These updates reflect a deliberate, market-by-market approach to distribution, grounded in execution capability and customer needs. In a changing distributor landscape, our priority is to stay focused on what drives performance, consistent execution, strong partnerships, and exemplary service for our customers and consumers, all while positioning our portfolio for sustained growth."
|
|
|
|
|
|
|
|
|
|