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Phab launches savoury protein bar
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Friday, 22 August, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Phab has launched a savoury protein bar – the Bhel Bars, as part of its new Street Collection, making one of the country’s most loved snacks portable, protein-packed, and cleaner than ever before.
These bars dare to be bold, they embrace the flavours of widely-loved chaat in 3 variants - The OG Bhel, Curry Leaf Podi and Peri Peri. These are ‘Not Your Sweety’ - These savoury protein bars embrace the flavour of real Indian snacking while delivering 10 grams of clean plant protein to fuel your day and also featuring Chana Jor - the widely loved crunchy street snack known for its protein and punch, adding texture to every bite.
Gayatri Chona, founder of Phab, said, “Bhel has always been part of my life – whether it was during college breaks or a quick snack today. But traditional Bhel isn’t exactly something you can eat on the go, and it doesn’t give you the protein you need to stay full and energised. Our Bhel Bars keep the crunch, tang, and spice while adding 10 grams of plant protein to fuel busy days, workouts, meetings, or even your evening drink plans. It’s the snack I always wanted for myself, so we created it.”
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