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Phalada Pure and Sure launches two new superfoods – amla, triphala powder
Tuesday, 15 September, 2020, 14 : 00 PM [IST]
Our Bureau, Mumbai
Phalada Pure and Sure adds two new superfoods to its brand portfolio. The latest additions - organic superfood amla powder and organic superfood triphala powder - are clean and healthy products that can be consumed to help build immunity and combat infections. Given the current situation, it is imperative to keep high body immunity levels and consume products that are packed with rich nutrients.

The product is made from dried Emblica officinalis fruit rich in Vitamin C and Iron, making the blood vessels stronger and thicker. The rich antioxidants help in fighting free radicals in the body and reduce cell damage and the risk of cancer and inflammation. The high fibre content is an effective cure for constipation and has proven to be a great home remedy for hyperacidity and stomach ulcers. Consuming amla, in any form, daily slows down the ageing process and leaves you with beautiful, healthy skin. A teaspoon of the powder mixed with honey acts as a great blood purifier. Regular consumption can also help in increase of haemoglobin naturally.

The triphala powder is a concoction of 3 medicinal plants – Amla (Emblica officinalis), Bibhitaki (Terminalia bellirica), and Haritaki (Terminalia chebula). It has been a staple in Ayurvedic medicine for the treatment of various problems with symptoms ranging from stomach ailments to dental cavities. As a polyherbal medicine, the triphala powder promotes longevity and prevents chronic diseases. The antioxidants from the dried fruits of all three plants perform various protective functions for the body. The powder contains vitamin C, flavonoids, polyphenols, tannins and saponins, along with other potent plant compounds that work as an anti-inflammatory. Regular consumption also reduces the risk of heart disease, certain cancers, diabetes, and premature ageing.

Surya Shastry, MD, Phalada Organic Consumer Products Private Limited, said, “Our mission at Phalada Pure and Sure is to make sure that our consumers have access to clean and healthy food options. Keeping the Covid-19 sentiment in mind, under our superfoods category, we have added organic superfood amla powder and organic superfood triphala powder which have various healing components and are extremely important to build your immunity and fight diseases. Given the current atmosphere, it is necessary we eat healthy and battle against the imminent dangers that this virus poses. Since the raw materials are sourced directly from farmers and processed under our stringent quality measures, our products are packed with the natural nutrients with no added preservatives or artificial ingredients.”
 
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