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Pizza Hut India onboards MoEngage to revolutionise customer engagement initiatives
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Thursday, 24 April, 2025, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Pizza Hut India, a subsidiary of Yum! Brands, Inc., has onboarded MoEngage to centralise its customer engagement initiatives. The global leader in the pizza category and the QSR giant will use the insights-led engagement platform to enhance customer experiences by exploring new communication channels.
The move was to significantly modernise the Martech stack for seamless operation, prompt quality support and state-of-the-art features and functionalities. The evaluation phase led to MoEngage coming out on top and fitting the bill on all fronts.
Manish Gupta, chief digital & technology officer, Pizza Hut India, said, “MoEngage stood out to us because of three primary things- capability, scale, and support. The platform’s advanced analytics suite, coupled with the AI-enabled offerings, will help Pizza Hut create relevant programs for its end consumers. Additionally, the support provided by the Customer Success team and the Implementation team proved to be unmatchable in the market. We are excited about this partnership and look forward to exploring new and intuitive ways to communicate with our customers and uplift satisfaction metrics significantly. Automating customer data reports was another crucial objective for Pizza Hut. Using MoEngage’s reporting capabilities, the brand has been able to achieve this seamlessly, remarkably cutting down the manual efforts required to execute it.”
Yash Reddy, chief revenue officer, MoEngage, said, “We are thrilled to partner with a giant in the QSR industry like Pizza Hut and excited to help them level up their customer experiences even more. By leveraging our cutting-edge platform, we're poised to help Pizza Hut redefine the way it engages with its customers and set new benchmarks for satisfaction and loyalty.”
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