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Pluckk introduces guilt-free tomato ketchup, expands clean-label portfolio
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Saturday, 28 February, 2026, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Pluckk has expanded its clean-label product portfolio with the launch of guilt-free tomato ketchup, targeting urban Indian households seeking healthier everyday food options.
The company said the new ketchup is made in small batches using real tomato paste and replaces refined sugar with jaggery for natural sweetness. Positioned as a low-calorie alternative, the product is free from preservatives, artificial thickeners, xanthan gum and additives such as sodium benzoate — ingredients commonly found in conventional ketchup brands.
Pluckk stated that the launch aims to bring transparency and cleaner ingredients into a category that has traditionally seen limited scrutiny from consumers. The brand has focused on maintaining the familiar taste profile of classic ketchup while removing additives that often raise health concerns, particularly among families with children.
Pratik Gupta, Co-founder and CEO of Pluckk, said ketchup is a staple product in most homes but is rarely examined for ingredient quality. He added that the company’s objective was not to reposition ketchup as a health product, but to make it cleaner and more honest without compromising on taste.
The product is competitively priced to ensure affordability for everyday use. According to the company, the launch aligns with changing consumer behaviour, particularly among Gen Z shoppers who prioritise health benefits, ingredient transparency and verified claims over traditional brand loyalty. Pluckk noted that quick-commerce platforms have become a preferred shopping channel for younger consumers seeking convenient and informed purchasing options.
Pluckk’s guilt-free tomato ketchup is currently available on the brand’s official website and on Amazon India. The company plans to expand distribution through quick-commerce platforms including Swiggy Instamart and Zepto in the coming weeks.
With this launch, Pluckk continues to strengthen its positioning as a clean-label food brand focused on ingredient transparency and everyday wellness choices.
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