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Priniti Foods expands its product portfolio, enters into premium sweets & cookies category
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Tuesday, 24 September, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Priniti Foods Pvt. Ltd., one of the major names in the Indian namkeen & snacks industry, is making an important foray into the sweets and cookies segment. This lineup of traditional Indian sweets and gourmet cookies will add to the company's existing diverse portfolio.
The new additions include five Indian sweets like Rasgulla, Gulab Jamun, Dry fruit Panjeeri Ladoo, Dry Fruit, Besan Ladoo and Soan Papdi. The new products range also include 8 types of cookies include Badam & Kaju Cookies. Ajwain Cookies, Jeera Cookies, Atta Cookies, Coconut Cookies, Jam Cookies, Tutti Frutti Cookies, each made with high-quality ingredients to ensure a delightful taste. These products will be available in general trade, including Central Police Canteens across India, and through modern trade channels stores across the wide geography comprising Jammu & Kashmir, Himachal Pradesh, Punjab, Haryana, Rajasthan, Delhi, Madhya Pradesh, Uttar Pradesh, Bihar, and Uttarakhand. Alongside, the company will provide this new range of sweets and cookies in the international markets.
Anshul Garg, director of sales, Priniti Foods, said, “We are thrilled to venture into the new product categories. The packaged sweets market in India is growing exponentially and we want to capitalise on the growth. At Priniti Foods our focus is to ensure the best quality for our products, hence we are also set to introduce Modified Atmosphere Packaging (MAP technology) in our packaging which is a widely used food preservation technique that is an effective method for preventing spoilage and extending the shelf life of various food products.”
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