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Quaker kickstarts the new year with instant oats innovation and new TVC, with Sidharth Malhotra & Kiara Advani
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Friday, 12 January, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Quaker Instant Oats brings a trio of flavours: Herby Cheese, Masala Magic, and Mixed Berries – to meet diverse tastes and palettes, reflecting the growing demand for flavoured oats. Quick to prepare and versatile for any time of day, the product combines wholegrain goodness for a protein-packed, fibre-rich and fuelling snack. It's the ideal choice for consumers seeking convenience without sacrificing on taste. The brand has roped in for Sidharth Malhotra & Kiara Advani for its new TVC.
Sharing her thoughts on the campaign, Kiara Advani said, “Quaker Instant Oats has been a delightful addition to my routine, and being a part of this campaign has been equally enjoyable. The TVC captures our quirky banter, making it a fun shoot and bringing this delicious escapade to life!"
Sidharth Malhotra added, “The Quaker Instant Oats TVC accurately communicates the joy of sharing our love for food. Being part of the campaign was a delightful experience, supporting and sharing this sentiment. It takes us through a flavourful journey that smoothly blends into our lives away from the screen.”
Speaking on the new film, Sravani Babu, Associate Director, and Category Lead - Quaker, PepsiCo India, said, “Our unwavering commitment to innovation and nutritional excellence shines through in Quaker. Quaker Instant Oats is crafted for ever-evolving needs and palette of our dynamic world – a testament to our rich 146 years legacy. Through our film, we not only showcase how seamlessly Quaker Instant Oats integrates into your daily routine but does so without compromising on taste.
Vikram Pandey (Spiky), National Creative Director, Leo Burnett said, “It is perceived that eating better means eating boring and tediously prepared meals. We wanted to break this perception with the new Quaker instant oats. With Kiara and Sidharth who are the quintessential millennial couple, we debunk the notions of eating better being boring. Presenting a great option for breakfast and beyond.”
Devanshi Sodhani and Aditi Kanakia, Founders of Abridge Entertainment Ventures LLP, said, “For a brand as strong as Quaker, we were looking for a couple who align with its core values. We realised Sidharth Malhotra and Kiara Advani are the perfect fit instantly. Their freshness adds to the richness of this legacy brand and broadens its appeal further.”
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