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Radico Khaitan unveils Ankahi Zaffran Spiced Liqueur at ProWein 2025
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Tuesday, 18 March, 2025, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Radico Khaitan Ltd., one of India’s oldest and largest IMFL companies, has unveil Ankahi Zaffran Spiced Liqueur, the first release in the Ankahi Liqueur series. Making its highly anticipated debut at ProWein 2025 in Düsseldorf, Germany.
It will be available in two sizes, a 1L bottle for Global Travel Retail and a 700ml bottle for the global market. Shipments will begin in April 2025, with distribution in key markets across USA, Europe, Asia Pacific, and Middle East, available at leading liquor retailers and duty-free shops worldwide.
Abhishek Khaitan, managing director, Radico Khaitan, said, “Our vision is to take India to the world, showcasing its hidden and forgotten gems to a global audience. Ankahi Zaffran Spiced Liqueur embodies this mission, blending India's rich heritage with the art of liqueur-making. This launch is more than a milestone; it is a bold declaration of our dedication to innovation and introducing the world to India's finest, untold flavors. As we unveil this exceptional creation at ProWein 2025, we are not just launching a liqueur; we are offering an experience that mirrors our relentless pursuit of excellence and our ambition to position India as a leader in the global luxury spirits industry. Looking ahead, we plan to introduce two more luxury brands in the first half of fiscal 2026, continuing our journey of innovation.”
Sanjeev Banga, president of International Business at Radico Khaitan, said, "At Radico Khaitan, we have always been at the forefront of innovation, redefining the global spirits landscape with products that embody India’s rich heritage and craftsmanship. The introduction of this exceptional product at ProWein 2025 marks a significant moment for us. We are thrilled to share this unique creation with the world, reflecting our commitment to innovation, quality, and sustainability while offering global consumers an authentic taste of India."
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