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Radisson launches first Radisson Redhotel in Chandigarh Mohali
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Saturday, 18 December, 2021, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Radisson Hotel Group unveiled the launch of its bold and unconventional brand, Radisson Red, in India, with the opening of Radisson Red Chandigarh Mohali.
The hotel is first of 10 hotels slated to open in the market under the brand’s umbrella within the next three to five years, catering to the needs of the new age travellers in India and across the world, with its bold and stylish properties situated in dynamic, urban and scenic locations. This offers guests endless opportunities to tune in and out – switching effortlessly between business and leisure.
By incorporating art, music and fashion into its services and experiences along with an added focus on communal spaces such as the bars and lobbies, digital customer service and bold colored interiors – it is poised to set the benchmark for the future of contemporary hospitality. The brand also prides itself on stylish public spaces with standout design, cutting-edge technology, and eclectic food experiences.
Speaking about this strategic expansion, Zubin Saxena, managing director and vice president operations, South Asia, Radisson Hotel Group, said,“We believe that the style-savvy and social Indian travelers will relate and enjoy the experiences and ambience that come with Radisson Red – a vibrant, unconventional and trendy brand. We appreciate the long-standing relationship with our strategic partner Bestech Group and the trust that they have demonstrated in the Radisson Red brand. As we launch into India with Radisson Red Chandigarh Mohali, we are confident of a stellar response and look to branch out even more in the near future.”
With a playful twist on the conventional, the hotel gives travellers the perfect balance between striking natural landscapes and a thriving business district as well as central access to Mohali, Chandigarh, and Panchkula. Its positive and upbeat service style allows its guests the freedom to own their experience with maximum flexibility.
The design of the hotel is eclectic and bold portraying a new philosophy in the hospitality world.Touches of red on the walls, furniture and paraphernalia tie together the entire brand experience. Modern lighting, fun and interesting decor are identity traits intended to attract independentand savvy clientele. The common areas resemble art galleries, heavily decorated to create a chic and cool ambience.
Dharmendra Bhandari, managing director, Bestech Group, said, “It gives us great pleasure to open the first Radisson RED in the country as part of our strategic alliance with Radisson Hotel Group. The hotel is perfectly positioned to provide guests with a safe and inspiring environment including unique dining options and all of it draws inspiration from the local culture and experiences. We anticipate that this bold, playful and eclectic twist on conventional hospitality will resonate with Indian travellers looking for novelty.”
Sunil Satija, managing director, Bestech Group, said, “We have had an immensely successful partnership with Radisson Hotel Group and are proud to grow the relationship further. The Group’s operational expertise and brand reputation are key factors that win guest confidence, especially now as travellers seek assurance of health, safety and hygiene as they venture out. We are honoured to be a part of this landmark launch and cannot wait to see the response from the new-age travellers.”
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