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Randeep Hooda enters food & nutrition space as strategic investor in TeinPro
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Saturday, 24 January, 2026, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Randeep Hooda has taken a strategic step into the food and health nutrition sector by becoming an investor in TeinPro, a homegrown wellness and nutrition start-up focused on everyday protein solutions. The move marks Hooda’s entrepreneurial debut and underscores a broader trend of celebrity-led investments shaping India’s evolving health food market.
TeinPro has recently entered the Indian health food segment with the launch of its first protein bar, a product designed to bridge the gap between performance nutrition and routine dietary needs. Conceptualised by founders Chinmay Barik, Raghav Gupta and Kshitij Shokeen, the brand aims to deliver balanced nutrition that fits within Indian consumers’ daily food habits rather than positioning itself solely as a gym or fitness-centric product.
This protein bar is formulated with no added sugar and no preservatives, and includes micronutrients such as magnesium, zinc and antioxidants. It also incorporates ashwagandha extracts to support sustained energy and mental focus — a combination that the company says caters to both functional nutrition and everyday snacking occasions.
Hooda’s investment reflects alignment with TeinPro’s brand philosophy of balance, authenticity and everyday wellbeing. Speaking about his decision, Hooda highlighted that he was drawn by the brand’s focus on offering nutrition that resonates with Indian lifestyles and dietary patterns, where protein intake often falls short of recommended levels, especially among vegetarian consumers. His association goes beyond a traditional celebrity endorsement, positioning him as a core stakeholder in the business’s growth.
From a B2B perspective, TeinPro’s entry into a competitive functional food category presents opportunities for partnerships with quick commerce platforms, mainstream retail channels and healthcare-aligned distribution networks. The brand’s omnichannel availability — currently including its website, online marketplaces like BigBasket, Amazon, Flipkart, JioMart and Tata 1mg, with plans for broader offline rollout — positions it to scale rapidly across India’s expanding wellness foods ecosystem.
Industry observers note that celebrity investments in consumer nutrition brands are increasingly becoming a catalyst for category growth, lending credibility and market visibility to emerging players focused on health-forward product portfolios.
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