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Rapido launches Ownly in Bengaluru
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Thursday, 05 March, 2026, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Over the last decade, food ordering has become an integral part of our daily lives. Food delivery platforms have enabled discovery and delivery, and in doing so, have completely transformed the way India eats. Unfortunately, this evolution has also led to inflated prices and added fees. To address this, mobility platform Rapido announced the official launch of its standalone food delivery app, Ownly. The service is now live across all of Bengaluru, signalling Rapido’s strategic expansion into the online food marketplace with a model rooted in fairness and radical transparency.
It is a zero-commission platform that takes no fees from restaurants, and looks to charge consumers an honest delivery fee that covers the cost of getting food to them. In doing so, it enables restaurants to provide everyday low prices to customers without the acrobatics of discount traps or multiple layers of additional charges and fees.
Central to the launch is a creative video commercial that taps into the angst of the common consumer and promises a better food delivery solution. The film is set in a courtroom, and acknowledges the current industry pain points of hidden platform fees, inflated menu prices and misleading discounts.
Through potent use of satire and exaggeration, the film brings the underlying consumer angst to the fore while positioning it as a clear alternative. Through the central structure of the ‘food promise’ articulated in the creative, the brand looks to create a commitment toward trust and transparency for its stakeholders.
Aravind Sanka, founder, Rapido and Ownly, said, “Indian consumer habits are changing rapidly. Food ordering has become an integral part of everyday life across India, not just in metros but in Tier 2 and Tier 3 cities as well. At Ownly, we see a strong opportunity to build a restaurant-first model that supports small and big partners to cater to the evolving needs of their customers. We believe that transparency, honesty and fairness are key drivers of long-term growth for the sector and hope that Ownly can enable more people to enjoy the convenience of ordering in.”
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