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Red Bull India launches new edition with the taste of peach for summer
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Thursday, 18 March, 2021, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Red Bull India has launched the summer edition to beat the heat with a refreshing taste of peach; making it a perfect on-the-go drink to vitalise your body and mind.
Also, to reveal the new limited edition, the brand has created an incredibly enticing and fun online game. Play the game at redbull.in/summer and ace it on the leaderboard to get your new summer wings. You can also get creative by making your own peach flavoured popsicle that comes with the winner’s kit using the summer edition.
Continuing to search for new and innovative ways to entice its consumers, the brand is also hosting engaging on-ground, in-store and on campus activations over 3 months.
The product is priced at Rs 115 for 250 ml and is available nationally across stores for a limited period. The new edition is already available across ecommerce platforms – Amazon, Flipkart and Paytm Mall.
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