The first-ever recorded usage of this word was in a Jamaican newspaper, and it was actually referred to a wine brand - which just got creative and disruptive. The second known happening was in 1949, where another Canadian newspaper was advertising a muffin using the word superfood. The whole thing of using this term for marketing is definitely not a new thing for the reason that even before the term started being used in its true sense of the word; it was actually being used by brands.

The evolution of ‘superfoods’ is the latest, created by the marketing buzz. Each food has its role in attaining a purposeful nutrition level becoming a superfood. Unfortunately, over the last few years, few foods have gained media attention as ‘superfood.’

This will provide new directives in areas such as nutraceuticals and health supplements, which is the need of the hour as these are becoming popular food categories. Food business manufacturers have anticipated some positive changes in food regulations, which could ease the product approval process and food operations.

Olive Oil is widely used as a salad oil worldwide. It gained popularity a few years ago in India as a ‘healthier oil’ primarily due to a wide range of misconceptions and promotions. The amount of olive oil sold in the world today exceeds the production capacities, creating artificial demand and driving pricing up higher.

Maximum of the olive oil sold in the market for general cooking is blended with Pomace Oil (Pomace oil is extracted from the olive pulp whereas Olive oil is extracted from the seed and the fruit. The refined Pomace oil is more processed which can lose the nutritional quality of olive oil)

Both Olive Oil & Groundnut oil is ‘heart-friendly oils’ and are rich in omega 6 fatty acids. (groundnut oil is more native and has a good amount of phytonutrients and antioxidants that protect the body from damage from free radicals)

We had a belief once that the healthiest food you could eat had to be sourced from around you locally. What we eat directly affects the environment in which we live. For instance, the Indian diet, though believed to be majority rice, also includes a number of millets, wheat, and other grains.

From the past few decades, we’ve moved predominantly towards rice & wheat – for domestic and export purposes. Rice needs a lot more water for cultivation than the millets do. We’re clearing away the vast tract of forest lands into rice farms, and we’re starving communities for water to grow these plants. Our vast majority of communities are struggling nutritionally because just rice cannot give the human body all the nutrients it needs.