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Salad Days completes first phase of Mumbai expansion
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Friday, 19 July, 2024, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Salad Days, India’s pioneering healthy foods brand which recently went viral with its innovative fusion delicacy ‘Aamras Croissant’, announces the successful execution of 1st planned phase of expansion in Mumbai. It has opened three new cloud kitchens in Andheri West, Lower Parel, and Khar.
After a staggering success in Delhi-NCR & Bengaluru, it made its Mumbai debut in mid-January this year, with the launch of a cloud kitchen serving Andheri East and Powai. Within a short period of time and a limited presence in Mumbai, the brand has already clocked over 15,000 orders in Mumbai, demonstrating its strong foothold and growing customer base in the city. It further aims to acquire half a million unique customers in Mumbai within the next two years, meeting the rising demand for nutritious food options amongst the metropolitan’s growing health and diet-conscious population.
The Gurgaon-based healthy foods brand, popular for its diverse, nutritious food offerings across salads, grain bowls, baguette sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts, currently has a robust network of 21 cloud kitchens, including 12 in Delhi-NCR, 5 in Bangalore, and 4 in Mumbai. Building further on its growing demand and popularity, Salad Days’ expansion in Mumbai will enable individuals from high-potential locations such as Andheri West, Lower Parel, and Khar in Mumbai to order from the brand.
Varun Madan, founder & CEO, Salad Days, said, “The healthy food market in India is expected to reach $30 billion by 2026, growing at a CAGR of 20%. This tremendous growth reflects a shifting consumer mindset towards healthier, more sustainable eating habits, and we are well-positioned to remain at the forefront of this transformation. As an early entrant in the healthy foods landscape, we undertook the onus of redefining the perception of salads in India, and have succeeded in transforming them from mere side dishes into nutritious, delicious meals that cater to diverse tastes and dietary preferences. With this expansion, we're excited to bring our offerings to a wider audience and further our mission of making healthy eating a preferred choice for everyone in the country.”
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