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Sbooch brings Kombucha revolution
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Monday, 22 July, 2024, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Sbooch, a new-age kombucha brand, announced its official launch at an event with Suniel Shetty in Mumbai, entering the Indian beverage market, aiming to fill this exact gap. Founded by Niraj Manek and Kajall N Manek, it is set to disrupt the industry with its line of all-natural, preservative-free kombucha drinks.
Manek said, "We're not just launching a drink; we're introducing a new ‘Kulture’. Our kombucha is real in every sense—made with raw fruits, vegetables, and ingredients, no artificial additives, and less than 4 grammes of natural sugar that's produced during fermentation. We're excited to offer Indian consumers pure, unadulterated goodness with no marketing jargon or lies, with any grey filled with clutter."
Kombucha is one of the oldest drinks in the history of mankind, dating back up to 5000 years and originated in the eastern part of Japan. It is bringing this ancient fermented tea to modern India, with a twist that sets it apart from anything else on the market. The brand offers a range of flavours that take consumers on a journey across India, touching ‘Kulture’ with every sip.
Chef Niyati, the culinary mastermind and founder at Ekaa, behind Sbooch, has crafted an array of unique flavours that capture the essence of the Indian palate and diverse culinary traditions, from North to South and East to West. Among them are Koshimbir from Maharashtra, Gor Keri from Gujarat, and Tulsi Lemon from Uttar Pradesh, among others.
It has associated with Bollywood actor and fitness icon Suniel Shetty as a partner in this gut-health revolution. At 62, Shetty's endorsement speaks volumes about the brand's appeal to health-conscious individuals across all age groups, from toddlers to grandparents, and to coming generations.
"As a health-conscious individual, I realized the need for a ‘Wholesome and Guilt-free drink that our Gut loves’, ‘for all age groups’, 'Made in India,' all-natural drink," in this current beverage landscape, Sbooch is a world of real flavours and ingredients. It's refreshing to find a homegrown brand that offers a delicious, all-natural beverage option," said Shetty.
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