|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Scandalous Foods forays into fusion desserts with ‘Mithai Sundaes’
|
|
Friday, 26 December, 2025, 12 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Scandalous Foods, one of India’s fastest-growing B2B innovators in Indian sweets, has entered the fusion dessert segment with the launch of Mithai Sundaes, a new-format dessert range designed specifically for the HoReCa market. The move marks a strategic expansion beyond the brand’s traditional mithai portfolio, which includes classics such as moong dal halwa, rasgulla and rasmalai.
The company has introduced three single-serve SKUs—Jamun Jubilee, Baked Rasgulla and Strawberry Mousse—aimed at capturing unplanned, post-meal dessert consumption, particularly among younger, visually driven consumers. The launch reflects Scandalous Foods’ attempt to modernise Indian desserts while preserving familiar flavours.
Indian mithai continues to enjoy mass consumption but often lacks visibility on visual-first digital platforms that strongly influence Gen Z and young millennial preferences. Fusion desserts, by contrast, have found strong traction due to their presentation and portability. Mithai Sundaes seek to bridge this gap by blending traditional Indian tastes with contemporary formats that fit seamlessly into modern restaurant menus.
The Jamun Jubilee features layered angoori rasgulla, rose syrup, slow-cooked rabdi and gulab jamun in a compact cup. Baked Rasgulla reimagines the classic sweet by baking it with rabdi to achieve a warm, caramelised finish. The Strawberry Mousse offers a lighter option made with fresh strawberries, strawberry syrup and cream cheese.
Industry insights indicate a clear opportunity for Indian desserts to compete with popular Western single-serve offerings such as brownies and choco lava cakes, especially in QSR and casual dining formats. Mithai Sundaes are positioned to fill this gap by offering Indianised fusion desserts suitable for contemporary consumption habits.
Commenting on the launch, Sanket S, Scandalous Foods, said the initiative reflects the brand’s focus on innovation driven by consumer insights, adding that future extensions could include South Indian dessert formats.
Scandalous Foods aims to scale Mithai Sundaes to nine lakh cups per month by 2027. The range is being rolled out pan-India through B2B and catering partners, with a strong focus on Bengaluru and Mumbai, as the brand prepares for deeper penetration into QSR and casual dining channels.
|
|
|
|
|
|
|
|
|
|