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Scuzo Ice ‘O’ Magic expands its reach to Pune
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Tuesday, 15 October, 2024, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Scuzo Ice ‘O’ Magic, India’s fastest growing gelato and live-popsicle brand, has announced the opening of its two outlets in Pune. Found at Seasons Mall, S.No 138 (PT) Magarpatta City, Hadapsar Pune 411013 and Prasun Corner, Shree Maa Rd, Clover Park, Viman Nagar, Pune. Known for its innovative approach to frozen desserts, it continues to captivate dessert lovers with its live popsicle concept, offering a range of healthy and flavourful options. To celebrate the launch, Pune residents can enjoy popsicles for just Re 1 for an entire week, a limited-time offer designed to spread joy across the city.
It allows customers to choose from a wide selection of fruits and watch their popsicle come to life in minutes. Beyond popsicles, the café offers an extensive dessert menu, including creamy hand-made gelatos, waffles, milkshakes, sundaes and hot beverages, catering to a wide range of sweet cravings.
The brand commits an annual marketing investment of Rs 50 lakh with the strategic objective of securing a 40% market share in the natural dessert industry within the region of Pune. As part of its expansion strategy, it envisions the establishment of an additional 20 outlets in Pune by March 2025.
Mohammad Farhan, managing director, Scuzo Ice 'O' Magic, said, "We are thrilled to enter the Pune market by opening our two outlets. This journey has been one of passion and innovation, and we’re excited to share our live popsicle concept with even more people. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do. Pune’s vibrant community deserves nothing less than the best, and we’re eager to create a memorable dessert experience for them with our unique offerings. Calling all Punekars! Enjoy our irresistible popsicles for just Re 1, all week long. Don't miss this limited-time treat."
As the brand continues to expand, it remains focused on delivering high-quality, health-focused desserts while minimising its environmental footprint. The brand’s eco-friendly initiatives include the use of edible rice straws infused with flavours, further showcasing its dedication to sustainability. Committed to health-conscious offerings, the brand ensures that all products are made with 100% natural ingredients, free from chemicals and preservatives.
Dhanjay Satish Patil, Vaibhav, Dr Nitin Namdeo, said, "This partnership with Scuzo Ice ‘O’ Magic allows us to bring an extraordinary dessert experience to Pune. We’re confident this outlet will become a beloved destination for families and dessert enthusiasts. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favourite treats."
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