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Seagram’s Royal Stag Packaged Drinking Water partners with Netflix Squid Game S2
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Thursday, 09 January, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Seagram’s Royal Stag has collaborated with Netflix's record-breaking series 'Squid Game' for its second season. The collaboration seamlessly integrates Royal Stag's ‘Live It Large’ philosophy, offering audience a larger-than-life experience to be part of the global cultural phenomenon that has captivated millions worldwide. K-drama has high affinity with the younger generation. Hence, this association allows the brand to play up on culturally relevant youth passion point, dialing up relevance & aspiration.
Joydeep Basuroy, general manager – Marketing at Pernod Ricard India, said, "Royal Stag’s association with Netflix’s Squid Game allows the brand to tap into the young generation’s craze for K-culture, driving up emotional connect & the brand’s youth culture quotient. Royal Stag brand has always stood for those who dream large and lead their life with passion & purpose, similar to the show’s premise. This partnership with ‘Squid Game’ season 2 allows us to offer a live-it-large experience & tangible social currency to our audience, Generation Large."
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