Shandi Global has announced a strategic partnership with Gold’s Gym India to retail its flagship chickpea-based protein product Chanza Plant Protein Chunks across Gold’s Gym centres nationwide. The Singapore-headquartered plant-based nutrition company also revealed that the product will now be available online through The Clean Source, strengthening its direct-to-consumer presence in India.
The collaboration with Gold’s Gym India is aimed at making clean, plant-based protein more accessible to fitness enthusiasts, trainers and gym members directly within their workout environments. Meanwhile, the retail launch on The Clean Source will ensure nationwide availability for consumers seeking plant-based protein options for everyday diets.
According to the company, Chanza Plant Protein Chunks are made from sprouted powdered chickpeas and provide 33 grams of protein per serving with high bioavailability. The product is 100 per cent plant-based, vegan, chemical-free and preservative-free, and has been designed to integrate easily into Indian meals such as curries, stir-fries, wraps and salads.
Commenting on the partnership, Dr. Reena Sharma, Co-Founder of Shandi Global, said that partnering with Gold’s Gym allows the brand to reach consumers at the beginning of their health and fitness journeys. She added that the launch on The Clean Source further expands access to clean, real-food protein beyond gym environments.
The initiative reflects Shandi Global’s strategy of combining fitness community partnerships and digital retail platforms to expand the reach of plant-based nutrition products in India. By integrating Chanza into gym ecosystems, trainers and fitness professionals can also incorporate the product into customised nutrition plans for members.
Chanza Plant Protein Chunks are now available at select Gold’s Gym centres and through online retail on The Clean Source. The product is being offered in three pack sizes: 200 grams priced at Rs 449, 400 grams at Rs 749 and 1.2 kg at Rs 1,749.
Industry observers note that the growing focus on fitness, plant-based diets and clean-label nutrition in India is creating new opportunities for alternative protein brands targeting health-conscious consumers.