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Sid’s Farm launches ‘Soft & Creamy' natural paneer
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Friday, 30 April, 2021, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Sid’s farm, the Telangana based modern dairy brand has launched natural paneer as one of its key offerings in the list of value-added products aimed to provide quality food and ingredients to the customers.
The uniqueness comes from the fact that the company does not use any hormones, antibiotics, or preservatives in the milk and due to which paneer’s freshness and softness is maintained. This newly launched paneer known as ‘Soft & Creamy' is targeted at vegetarians who are conscious to earn proteins in their daily diet and is a popular ingredient consumed by people across India. The product is available in 200gms packet at Rs 150.
With this launch, the company aims to grab its share of pie from the paneer market in Indian which is worth Rs 75,000 crore. The local brand within Telangana aims to become a regional brand very soon and target consumers acquire taste of fresh paneer.
With the real freshness and softness of natural paneer, Indian households can now experience tasty, healthy, and nutritious savoury paneer recipes at the comfort of their home. The brand ensures to maintain its freshness of its natural paneer with the shortest shelf life.
Dr Kishore Indukuri, ?founder and CEO, ?Sid's Farm, said, “Our brand philosophy has been to provide consumers a non-adulterated dairy products and offering consumers to experience the real freshness of dairy products. We are the only company which is introducing healthier dairy products in Telangana and hope to continue adding more products in the consumption basket of the informed consumers.”
According to a new report by EMR titled, 'Indian Dairy Market Report and Forecast 2021-2026', the Indian dairy market stood at a value of around $144.55 billion in 2020. Further, the market is expected to grow at a CAGR of 6% over the forecast period of 2021-2026. The company has taken a small but firm step towards getting a foothold in that expandable market.
“Our other dairy products have become a favourite amongst the consumers in Telangana. With our entire dairy product range, we aim to claim considerable market share and increase the fondness of Paneer amongst households and children. Our natural paneer has a shelf life of maximum three days as compared to our competitors with shelf life of 12-15 days. This proves the quality of the product we are launching,” added Dr Indukuri.
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