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SIGEP World 2025 goes to Berlin in the name of internationality & new entries
Wednesday, 20 November, 2024, 16 : 00 PM [IST]
Berlin 
An international roadshow for an event that is looking increasingly towards the world. At the Italian Embassy in Berlin, in collaboration with Italian Trade Agency (ITA), Italian Exhibition Group presented the next edition of SIGEP WORLD, The World Expo for Foodservice Excellence, scheduled to take place at Rimini Expo Centre in Italy from 18th to 22nd January 2025. The Berlin event was attended by institutions and stakeholders from the German market: focus was on the opportunities of SIGEP World, a reference point for international foodservice professionals.

Marco Carniello, IEG’s chief business officer, said, “The speakers shared their experiences and insights on how foodservice in Germany is adapting to global changes. And confirmation was received of how, for the entire out-of-home food universe, SIGEP World is central for staying up-to-date on market developments, anticipating trends and building relationships with key stakeholders of international calibre.”

Flavia Morelli, group exhibition manager of IEG's Food & Beverage division, said, “In January, we will be adding Pizza, a complementary segment, to the traditional Gelato, Coffee, Pastry & Bakery sectors. A key to strengthening SIGEP WORLD's positioning in the foodservice sector, especially for professionals from outside Europe, where consumption is growing rapidly.”

In Berlin, Jochen Pinsker, senior vice president, Industry Advisor Foodservice Europe at Circana, presented market data on the foodservice consumption situation in Europe. Despite a decline in point-of-sale visits, according to September's figures, spending in the sector was up 8% compared to 2019. Confirming the sector’s good health and development potential, Circana's forecasts indicate an average annual growth in consumption of 3.5% for the next two years. The highest growth rates regard pastry, gelato and coffee, the main product categories of SIGEP World’s exhibition offer.

During the roadshow, focus was also on the German market with the participation of key players in the German out-of-home sector, including Gerald Schenk, President of the German Pastry Chefs’ Association and Vice-President of the International Union of Bakers and Confectioners (UIBC), Giorgio Ballabeni, co-founder of Ballabeni Icecream, and Markus Elberg, former CEO of Jannys Eis Franchise GmbH.
 
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