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Sinclair & Zespri innovative certified compostable fruit labels
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Saturday, 19 October, 2024, 08 : 00 AM [IST]
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Madrid, Spain
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Sinclair, a global leader in fruit labelling technology, and Zespri, the world’s largest kiwifruit marketer, have announced the launch of the newest and most innovative compostable fruit label. This innovative product marks a significant step forward in produce packaging and environmental responsibility.
The home and industrial ‘Finished Products’ certification from Tüv Austria and the home composting certification from Aba and Din Certco demonstrate that the T55 fruit sticker is safely compostable, breaking down and biodegrading completely without leaving harmful residues in the environment.
The compostable sticker provides a minimal packaging solution that reduces consumer waste compared to other packaging. It can be disposed of in-home compost bins along with fruit peels and other organic waste, simplifying consumer waste management.
With certification for its end-of-life performance the fruit sticker maintains its high standards for automated, high-speed application in the packinghouse and throughout the supply chain.
The highest-performing compostable label available, application performance is equivalent to conventional plastic stickers. It provides exceptional conformity to adhere securely to fruits and vegetables, allowing essential product information—origin, variety, Plu and barcodes—to be displayed with branding.
Colin Woodward, CEO of Sinclair, said, "We are thrilled to introduce the highest-performing compostable fruit sticker certified by Tüv Austria, Aba and Din Certco as a ‘finished product’. This is a unique achievement, and the industrial and home certification is a testament to our relentless pursuit of innovation and our dedication to supporting the fresh produce industry with environmentally conscious solutions. We believe this compostable label sets a new standard in produce packaging, reducing plastic waste and helping create a more sustainable future."
Jason Te Brake, Zespri CEO, said, “Our collaboration with Sinclair reflects our commitment to embracing more sustainable practices across our global supply chain. Exploring more sustainable fruit label options has been an area of considerable focus for Zespri over a number of years with our labels providing an important assurance to consumers that the fruit they are purchasing is authentic, safe and high-quality Zespri Kiwifruit. We intend to change all of our fruit to this fully home compostable label with the transition to take place over the next year.”
Jiunn Shih, chief marketing, innovation & sustainability officer at Zespri, said, “We know consumers want to see us make progress towards more environmentally friendly labels and this compostable sticker not only meets their expectations but supports our sustainability goals by reducing plastic waste. We’re proud to have worked closely with Sinclair on this innovative development.”
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