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smöoy opens flagship outlet in Greater Kailash
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Friday, 07 August, 2026, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Spanish frozen yogurt brand smöoy has officially entered the Indian market with the launch of its first flagship store in Greater Kailash-I, New Delhi, marking the beginning of its expansion in the country. The brand aims to introduce its functional frozen yogurt concept to Indian consumers as demand for healthier dessert options continues to grow.
Founded in Spain in 2010, smöoy has expanded its presence to more than 15 countries worldwide. The New Delhi outlet offers a range of frozen yogurt products in multiple flavours and serving styles, including the brand's signature Frozen Yogurt Cone. Customers can personalise their desserts with a variety of toppings such as fruits, sauces, chocolates, nuts and other add-ons.
The menu also features smöoy's +protein yogurt, positioned as a functional dessert option that combines frozen yogurt with added protein. The brand said its products are low in fat, high in fibre and gluten-free, catering to consumers seeking lighter dessert alternatives without compromising on taste.
In addition to frozen yogurt, the outlet serves freshly prepared waffles, crêpes and other desserts, reflecting the brand's focus on quality, creativity and customisation.
Commenting on the launch, Jose Manuel Guillen Martinez, CEO of smöoy International, said, "We are delighted to begin this journey in New Delhi, as India is an exciting market for smöoy's global expansion. We look forward to introducing our signature frozen yogurt to Indian consumers."
Sangeeta Nagar, Director of smöoy India, said, "The launch of our first-ever outlet is the beginning of a very exciting journey for smöoy in India. We believe Indian consumers are looking for experiences that combine quality with premium customisation, and we are thrilled to introduce a concept that has gained popularity across global markets."
The company said its India debut comes at a time when consumers are increasingly shifting from traditional sweets to premium and health-focused dessert options. Leveraging its international experience, smöoy plans to position its freshly prepared, low-fat, high-fibre and gluten-free frozen yogurt offerings, including +protein yogurt, as a healthier alternative to conventional ice cream.
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