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Snak King names Axelrod as chief executive officer
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Wednesday, 08 October, 2025, 15 : 00 PM [IST]
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California, USA
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Snak King announced the appointment of Michael Axelrod as chief executive officer. Axelrod succeeds Barry Levin, who has led the company for more than four decades and grown the business from a one-room, one-machine manufacturer of pork rinds into the international enterprise it is today. Levin will continue to serve on the board of directors.
Axelrod brings more than 25 years of senior leadership experience in the consumer-packaged goods industry. He has held executive positions at TreeHouse Foods, Whirlpool Corporation, and Kraft/Mondelez Foods. Most recently, Axelrod served as chief executive officer of Del Real Foods, where he oversaw significant revenue growth, national expansion, and operational improvements that positioned the company for long-term success.
"Barry has built an exceptional company with a reputation for quality, customer trust, and innovation. It is an honour to follow in his footsteps, and I look forward to working with the Snak King team to build on that foundation as we pursue the next phase of growth and value creation," said Axelrod.
Levin said, "Building Snak King over the last four decades with so many remarkable teammates has been a great privilege, and I am proud of the business we have grown together. I am confident that Mike is the right leader to guide Snak King forward and continue to deliver for our customers, employees, and partners."
"Mike has a demonstrated record of driving growth and leading organisations through important transitions. His combination of operational discipline, customer orientation, and strategic vision makes him the right leader to guide Snak King into its next chapter," said Bill Lovette, partner at Falfurrias Capital Partners, which invested in Snak King in 2024.
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