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Social celebrates Oktoberfest with ‘Prost n’ Dost campaign
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Monday, 21 September, 2026, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Social is celebrating Oktoberfest with its Prost n’ Dost campaign, bringing together beer, shared food, games and group experiences across its outlets from September 19 to October 10, 2026.
Built around the spirit of friendship and togetherness, Prost n’ Dost combines the traditional Oktoberfest cheer with the idea of celebrating with friends. As part of the campaign, it will host Beer-lympics, where groups can form teams and compete across four games for a place on the leaderboard. One of the challenges, Sip to the Beak, requires participants to take a single sip and stop when the foam aligns with the ‘Kingfisher’s Beak’ marked on the glass.
The Oktoberfest food menu features dishes designed for sharing, including Charred Corn Ribs with Bloody Mary glaze, Loaded Potato Skins, BBQ Mushroom Baos with chilli mayo, Salchipapas, Smoked Jackfruit Quesadilla and Pepperoni & Bacon Chilli Cheese Toast with hot honey gochujang. The menu also includes BBQ Chicken Drumsticks with creamy potato salad, Sausage Chilli Quesadilla, Sausage Sweet & Sour and Grilled Pineapple Cake with whipped cream. A special draught beer selection, including pitchers and towers for larger groups, will also be available during the celebrations.
Divya Aggarwal, chief growth officer, Impresario Entertainment & Hospitality Pvt Ltd, said, “Beer has always had a way of bringing people together. It gets conversations started, brings friends around the same table and often makes room for new connections. With Prost n’ Dost, the idea is to celebrate that shared spirit of Oktoberfest through beer, food and experiences that groups can participate in together. It is about raising a cheer with old dosts, meeting new ones and creating memories that belong to the table.”
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