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Society Tea launches One Minute Tea in elaichi and lemongrass flavours
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Thursday, 24 May, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Society Tea, a product of Hasmukhrai & Co, has launched a range of instant pre-mixes called One Minute Tea in four flavours - elaichi, ginger and lemongrass, lemongrass and masala.
Society Tea One Minute Tea aims at providing instant hassle-free cups of tea to their consumers, keeping them revitalised and active throughout the day with no compromise on the taste.
Society One Minute Elaichi tea is a mix of fresh cardamom and a much-loved flavour amongst Indian tea consumers. One Minute Ginger and Lemongrass tea that has all the makings of a special tea - adrakwali chai with some ginger and a hint of lemongrass.
They have also launched One Minute Lemongrass tea for people who do not like ginger in their tea, and One Minute Masala tea, which is a mix of aromatic Indian spices and a favourite amongst Indian tea lovers.
An interactive Society Tea website has also been built to showcase its products in an amusing way. It also displays online links to buy One Minute Tea, which makes it even more convenient for all the Society Tea consumers.
Commenting on the announcement, Karan Shah, the fourth-generation director, Society Tea, said, “The brand is banking on products that marry taste with convenience.”
“We built our own state-of-the-art whitener (milk powder) and instant tea plant in Gujarat, so as to ensure that the milk in the tea is just right and up to our quality standards, while the tea incorporates all the freshness and aroma that Society Tea drinkers have come to expect from a cup of Society Tea,” he added.
“For the vast majority, there is something new, something promising the same freshness and aroma of a perfect hassle-free cup of tea,” Shah added.
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