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Society Tea unveils new TVC for Spice Secrets
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Tuesday, 18 February, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Society Tea has unveiled its latest TV commercial (TVC), Spice Secrets – Guzre Dinon Ko Thoda Sa Chakh Lo. This nostalgic campaign takes viewers on a journey back to the cherished moments of their childhood and focuses on the emotional connection between food and memories, highlighting the comforting flavours of pickles that remind us of home.
Pickles have always been more than just a side dish—they carry the love and traditions of generations. Through this TVC, the company celebrates the simplicity and joy of reliving the past, where every bite of pickles connects us to the warmth of home-cooked meals and cherished family memories.
Karan Shah, director of Society Tea, said, “Spice Secrets is all about reconnecting with the flavours that define home and childhood. With this TVC, we wanted to evoke a sense of nostalgia and remind everyone of the simple joys that food brings, especially something as special as pickles. We hope this TVC resonates with people and brings a smile to their faces.”
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