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Sonaar Beverages launches Billion Air - Gluten free pure distilled vodka
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Thursday, 01 April, 2021, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Bringing an invigorating change to the world of Indian spirits is the newly launched Billion Air Vodka by Sonaar Beverages, a new start-up in the Indian alcobev space.
It is a pure, gluten-free vodka that is sourced, distilled, and blended in the USA, with a proprietary process that leads to a smooth finish and sweet after taste. Distilled six times in the USA and then bottled in India, it is a unique combination of 98 per cent American Corn and 2 per cent American Wheat.
The vodka is characterised by light floral tones that create a soft texture on the palate, with hints of spice coming through as you make your way to the bottom of the glass. The smooth finish, with a full and rounded taste of vanilla, gives it a sweet aftertaste and makes it perfect sipping vodka, or an ideal base for a vodka cocktail. Beautifully packaged in tones of dark grey with hints of gold, this luxurious bottle makes for the perfect gift for your vodka loving friends and family.
It was created with a vision to offer a world-class product at an accessible price for vodka drinkers in India.
Vrun Murpana, founder, Billion Air Vodka, said, “Growing up, I noticed a lot of my friends turning away from local vodka brands due to the poor quality of spirit. So I wanted to create a vodka that uses high-quality ingredients and distilling technology that is in line with the best in the world. Billion Air is for those with a refined taste and an evolved awareness of brands. We have created a premium product, and we want to take it a step further by curating a complete drinking experience that spells style and sophistication.”
Vodka is a timeless base spirit for flavored drinks and cocktails, and the emergence of consumer trends such as home consumption for entertainment and do-it-yourself cocktail experiments are key factors that have led to premiumisation in this beverage category. “At Billion Air, we are placing more importance on the distillation process, the flavor and the purity of our liquid. We want our consumers to appreciate the provenance and quality of vodka as they develop a deeper appreciation for the category as a whole,” said Murpana.
Having already been in the market for a few months, it has been reviewed by those in the trade as a much awaited and refreshingly affordable addition to the world of Indian vodka. Currently available for retail in Mumbai and Pune, the product will soon be making its way to the spirit markets of Goa, New Delhi and NCR.
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