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Spike in orders for sweets during ongoing festivals
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Friday, 18 September, 2026, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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The spike in orders for sweets during the ongoing festivals prove that a strong appetite for cultural traditions and celebrations remain stronger than ever. They also reinforce the structural shift towards on-demand convenience during festivities, as technology continues to enable seamless celebrations.
Swiggy shared it delivered 103,380 Modak orders on Ganesh Chaturthi (September 14, 2026), the first day of Ganesh Utsav. This marked a 13.3 percent increase from last year, with demand being heavily concentrated between 7am and 11am, averaging 11,500 orders per hour.
Mumbai, Bengaluru and Pune dominated the orders for Modaks amongst metros, while Nashik, Jodhpur, and Patna dominated demand from emerging markets. Consumers favoured traditional Modak varieties with Mawa Modak (averaging 185 orders per hour), Ukadiche Modak, Kara Kozhukattai, and Kesar Modak emerging as top picks.
Maharashtra celebrated the festival with high octane fervour, accounting for 41 percent of all Modak orders nationwide, with Mumbai, Pune, Nagpur, Nashik and Amravati leading the charts. The top 5 highest-value Modak orders nationally came from Mumbai, including a massive order worth Rs 29,693 from a single customer for an assortment of 144 Modaks.
Further elaborating on the festive season, Swiggy also shared a significant rise in orders on its platform, especially for Indian traditional sweets, as the festive season came alive with Janmashtami and Raksha Bandhan.
Traditional sweets and mithais continued to take centre stage as demand grew 33 percent compared to Janmashtmi last year, with Kaju Katli, Milk Cake and Mathura Peda ruling the charts. Orders for sweets were 74.5 percent higher on Janmashtami vs the day before and 60.1 percent higher vs the next day reiterating the love for sweets on festival days. This surge was more pronounced in Kolkata, Jaipur, Noida, Patna and Guwahati- consistent with strong regional mithai culture around Janmashtami.
Peda stood out as a festival-favourite with a 4x jump in orders vs the previous day, and demand for Mathura Peda on Janmashtami (September 4, 2026) spiked 46.4 percent as compared to Janmasthmi last year. Orders for Kalakand (220 percent), Shrikhand (213 percent), Ladoos, Sandesh, Burfi and Kheer also witnessed huge spikes on Janmashtami vs previous day, consistent with milk-based sweets being traditionally offered on the festival.
Sweets’ orders on the platform jumped 22.8 percent compared to last year, averaging over 11,500 orders per hour and peaking between 10-11 am as India prepared for the Raksha Bandhan celebrations. Bengaluru, Hyderabad and Mumbai led the sweets’ orders amongst the metros while Patna, Jodhpur and Surat dominated emerging cities. A Swiggy customer in Mumbai spent over Rs 12,000 on an order than included a box of 12 Chocolates, a box of 6 Macarons and Chocolate Hazelnut Mousse while another customer in Pune placed an order of Rs 11,550 for 35 Sugarfree milk cakes, showcasing the festive mood in the country.
Indian classics, Kaju Katli (Barfi), Gulab Jamun, Rasmalai and Motichoor Laddus, featured in the most ordered sweets from the platform. Swiggy delivered an average of 1668 orders per hour of Kaju Katli, the iconic cashew sweet with Bengaluru and Indore leading the charts. Amongst the emerging markets, most orders of Kaju Katli came from Jodhpur and Patna. Demonstrating the scale of festive indulgence, a customer in Noida spent Rs 15,406 on 12 boxes of Kaju Katli!
Swiggy also delivered an average of 1640 gulab jamuns every hour making it another favourite on Raksha Bandhan. A customer from Jodhpur placed an exclusive order of 14 boxes of Gulab Jamun, making it one of the largest orders of Gulab Jamuns in the country.
In addition, families stepped out to celebrate driving strong momentum on Swiggy Dineout. The platform observed a 28.5 percent growth in bookings on August 28 and 29, 2026, as compared to August 8 and 9, 2025, with Bengaluru dominating in metros and Ahmedabad leading the charts for emerging markets. A customer in Bengaluru spent Rs 2,54,798 making it the highest billing on Raksha Bandhan.
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