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Star Rice unveils new packaging & Swiss-tech processing for enhanced purity
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Wednesday, 23 April, 2025, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Ghodawat Consumer Ltd., the FMCG arm of the Sanjay Ghodawat Group, recently unveiled the revamped packaging for its Star Rice range, marking a significant milestone in the company’s journey. What sets it apart is what’s inside the pack as much as the packaging itself. Using advanced Swiss technology, the grains are sorted by size, shape, and texture through a fully automated, contactless system ensuring quality, hygiene, and consistency in every bite. This modern process eliminates human touch and prevents adulteration, setting a new benchmark for how daily staples should be handled.
Salloni Ghodawat, CEO, Ghodawat Consumer Ltd., said, “For generations, rice has been the backbone of Indian meals that was purchased in open sacks from local stores. While familiar, this practice came with hidden risks: exposure to dust, insects, rodents, and adulteration. But in an era where health and hygiene matter more than ever, packed rice is no longer a luxury, it’s a smarter and safer choice. Our focus has always been on delivering staples that people can rely on. This revamp is not just about packaging, it's about reimagining how a daily product like rice reaches households with more care, more clarity, and more confidence. We believe staples can be simple yet smart, traditional yet future-ready.”
The newly designed 5 kg packs are now available in three popular variants—Jeera Rice, Sona Masoori, and Lachkari Kolam—across Mumbai, Pune, South Maharashtra, and North Karnataka.
Packed rice offers several advantages that go well beyond convenience. It is tamper-proof and ultra-hygienic, processed in clean, controlled environments that safeguard against contamination. The advanced grain-sorting system ensures only the finest grains make it to the final pack, offering purity and authenticity with every serving. Each batch undergoes strict quality checks to maintain consistent taste, texture, and aroma—making it ideal for both everyday meals and festive occasions. Designed with the modern kitchen in mind, packed rice is also easier to store, pour, and trust, bringing simplicity and assurance to daily cooking.
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